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We all know that video is here to stay. Every day, YouTube’s one billion visitors watch hundreds of millions of hours of footage but is your brand ignoring video or spending time and money creating content that doesn’t really appeal to your target audience? While some brands ignore video some brands create video that just […]
21 Mar 2016
About the book: Many growth-company leaders reach a point where they actually dread adding another customer, employee or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging up the hill. To make matters worse, the increased revenues haven’t turned into more profitability, so at some point they […]
In these disruptive times in fashion market which strategy to follow? Paul Smith’s point of view; Paul Smith has slimmed down its brand hierarchy to produce only two “collections”: Paul Smith, and the more affordable PS by Paul Smith. There will be four deliveries annually for each; and, curiously, menswear and womenswear pieces will feature […]
21 Mar 2016
E-commerce will rapidly reshape the entire economic model of retail, what should the answer of retail be? It seems inevitable that retailers will have to define a new model; one better suited to the fragmented market they find themselves in. 1. Use the store as media Physical stores have the potential to become powerful media […]