BRAND CONSISTENCY WITHIN GROWTH
O My Bag, a Dutch sustainable accessory brand, founded in 2010 by entrepreneur Paulien Wesselink. O My Bag is expanding rapidly not only in the Netherlands also in international markets. Within this growth how to maintain brand consistency? O My Bag asked TBBG for business and branding advice and give guidance in a clear brand strategy which need to be implemented internally.
WHAT WE DID
Within 3 sessions we defined O My Bag’s brand identity, we made a scan of their current branding and marketing activities and we set up marketing and branding goals adjusted on O My Bag’s business strategy. Finally we developed a Marketing and Branding Handout in which our advice was captured.
O MY BAG ABOUT TBBG
“Juliëtte and Dorothée were wonderful throughout our strategic and branding sessions. The commercial and business sense of Juliëtte combined with the creative and visual skills of Dorothée make them a powerful team.”