NEW LABEL TO THE MARKET
LINJA Shoes; a new innovative shoe brand launched in the high end Dutch shoe market in 2015. The entrepreneur Bianca Blom asked TBBG to develop a distinctive branding & marketing strategy, a market positioning plan and a creative launch plan to enter the Dutch market.
WHAT WE DID
During strategic sessions we discussed about:
– LINJA’s brand and business strategy (both off as online)
– Brand values
– Market positioning
– Target group
– Business goals
– Price positioning
After these sessions we developed tools for LINJA before launching:
LINJA’s brand template, marketing branding plan and a LINJA’s 360 Launchplan with a marketing branding calendar for the year. We had several strategic and creative sessions During the year to stay on track with the branding and business strategy.
LINJA ABOUT TBBG
“A dynamic duo whose strong sence of structure in abstract marketing and positioning issues unsurpassed all. They gave us a concrete and useful 360 degree approach for launching LINJA.”