KEEPING BRAND FOCUS
AMATØR, a Dutch high end Fashion Brand founded in 2011 by Eline Starink, asked TBBG to develop a solid brandguide for internal and external use. The business of AMATØR is growing fast, therefore they find it hard to stay in touch with the authenticity of their brand.
WHAT WE DID
In several branding sessions we discussed the brand essence, defined the brand identity and screened all brand expressions. We developed a unique brand guide which gives them structure and focus for the future. (graphic design by Mevrouw Verkade).