In these disruptive times in fashion market which strategy to follow? Paul Smith’s point of view; Paul Smith has slimmed down its brand hierarchy to produce only two “collections”: Paul Smith, and the more affordable PS by Paul Smith. There will be four deliveries annually for each; and, curiously, menswear and womenswear pieces will feature […]
E-commerce will rapidly reshape the entire economic model of retail, what should the answer of retail be? It seems inevitable that retailers will have to define a new model; one better suited to the fragmented market they find themselves in. 1. Use the store as media Physical stores have the potential to become powerful media […]
Business model
Here some examples of new business models in Fashion: Alexander Wang Folds Resort into Spring/Summer 2017 Show Alexander Wang’s Spring/Summer 2017 runway show in September will include items from the brand’s Resort 2017 collection, two months before the Resort collection arrives in stores in early November. The Resort collection will continue to be shown to […]