In these disruptive times in fashion market which strategy to follow? Paul Smith’s point of view; Paul Smith has slimmed down its brand hierarchy to produce only two “collections”: Paul Smith, and the more affordable PS by Paul Smith. There will be four deliveries annually for each; and, curiously, menswear and womenswear pieces will feature […]
E-commerce will rapidly reshape the entire economic model of retail, what should the answer of retail be? It seems inevitable that retailers will have to define a new model; one better suited to the fragmented market they find themselves in. 1. Use the store as media Physical stores have the potential to become powerful media […]