Here an overview of Landor’s trend forecast on Branding in 2016:

1. 3-D printing will disrupt retail
2. Offline is the new online
3. Audio branding will make waves
4. The rebirth of print
5. The battle for the home will overtake the battle for the living room
6. Packaging will tell a story
7. Phone technology will drive car purchases
8. Branding goes multisensory
9. Packaged food producers will respond to pressure
10. Rightsizing will reshape financial services
11. Life in the very fast lane
12. Hospitality brands will entice Asian travelers
13. The dawn of telecom without borders
14. Employees as the new marketing campaign


Juliëtte Plantenga
Juliëtte Plantenga, business consultant